Thursday, June 4, 2009

Wall Street Journal Formula

The following article is an example of the Wall Street Journal Formula:

For Car Dealers, the Hardest Sell Is on the Hill

This article fits the WSJ formula because it starts out with a descriptive lead of Jack Fitzgerald, owner of nine Washington area car dealerships.

The nut graph is revealed beginning in paragraph three regarding the closing of thousands of car dealerships by GM, Chrysler and the US Government.

Supporting information follows.

The story returns to Fitzgerald at the end to complete the WSJ formula.

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