Tuesday, June 2, 2009

Summary Lead vs. Feature Lead

The difference between a summary lead and a feature lead is mostly in the order in which the main facts are disseminated. Also, the summary lead is used for hard news writing, whereas the feature lead is mainly used for softer news or where emotions such as empathy is the preferred method to draw in the reader.

The summary lead format requires that all of the most important facts are stated at the beginning of the news story with facts of lesser importance following further down in the story.

The feature lead draws the reader in with a more creative approach by setting up the story using techniques such as empathy or familiarity in the first few paragraphs before revealing the nut graph in the third or fourth paragraph.

Feature Lead example #1

Feature Lead Example #2

1 comment:

  1. Good examples, Nick. I'll have to go back and read that article about the airplane crash.

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